Performance Marketing Role - FMCG

Performance Marketing/Marketing Agency

Roles & Responsibility:

- Design, strategize and execute all aspects of our digital marketing efforts across all channels like Meta and Google

- Deliver the best in class performance and returns on D2C through performance marketing

- Establish data-backed decision-making as a muscle in the organization

- Work closely with cross-functional teams to get the necessary support required to run the function. This includes functions like - brand, innovations, marketplaces, supply chain, and CX

- Lead the reporting and performance of our performance marketing at a daily/weekly/monthly level.

- Continuous improvement of performance through experimentation and testing

- Feed into the broader D2C strategy in terms of investments, pricing, promotions, and growth ideas.

- Build a team of high-performing and high ownership individual

Educational/ Experience requirements:

- Master in business management/ marketing or graduate with strong work experience

- About 10 years of experience in running performance marketing for consumer-facing brands

- In-depth knowledge of Google and Meta ads for both web and app

- Detail-oriented, high on ownership and action with a penchant for experimentation

- Growth mindset with a "can-do" attitude

- Strong understanding of data and ability to distill it to derive meaningful insights

- Team player with excellent interpersonal and communication skills.

- Up-to-date on the latest trends and technologies in digital marketing.