Performance Marketing Role - FinTech

Performance Marketing Role - Fintech

Key Skills & Competencies:

- Develop and execute performance marketing strategies to drive customer acquisition, engagement, and retention.

- Manage and optimize campaigns across multiple digital platforms including Google Ads, Meta Ads, Native Ads, and Programmatic advertising.

- Analyze and interpret data from various sources to inform campaign strategy and optimization.

- Coordinate and collaborate with external agencies to ensure seamless execution of marketing campaigns.

- Monitor and report on key performance metrics, providing insights and recommendations for continuous improvement.

- Stay updated with the latest trends and best practices in digital marketing, particularly within the banking and finance sector.

- Manage budgets and ensure efficient allocation of marketing resources to maximize ROI.

- Work closely with internal teams to align marketing efforts with overall business objectives.