Performance Marketing Role - eCommerce Startup

Responsibilities :

- Manage, review, and perform daily account responsibilities associated with Google AdWords, Facebook, Bing and other platforms for the product.

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Manage the creation of large keyword lists.

- Provide creative copy suggestions and graphical ad templates.

- Manage Display network placement lists on AdWords and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

- Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance product goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Communication to team and management on project development, timelines, and results.- Design and run daily, weekly, and monthly reports to help track key performance metrics.

- Provide oversight and work closely with the other team members to meet product goals.

Professional Competencies :

- Passion for Search and internet marketing.

- Outstanding ability to think creatively and identify and resolve problems.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Ability to clearly and effectively articulate thoughts and points.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

Qualifications :

- No less than 2 years- experience in Search Engine Marketing (SEM) or Paid Search (PPC) or Facebook Ads.

- Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).

- Proficiency in managing moderate to large budget account.

- Strong analytical skills.

- Ability to work independently and within a team.

- Self-starter.