Performance Marketing Role - eCommerce

We are looking for someone responsible for Online Marketing, Performance Marketing for a leading E-commerce player in India.

Job Responsibilities

- Manage all Paid Search and Remarketing campaigns, which includes ideation, planning, optimization and performance analysis

- Establish processes for monitoring, measurement and optimization of performance marketing metrics that correlate to business impact.

- Drive performance marketing efficiencies and reach through, continuous experimentation.

- Innovation using different platforms and new products/formats, active co-creation and planning with Google and Remarketing partners

- Business planning

- Integrating top level business plan to channel specific plan

Other Details:

- 4+yrs of experience in Digital marketing

- Experience in handling large scale campaign planning, optimization for both performance and brand campaigns

- Hands on experience of Google Ads, Audience targeting/segmentation, Analytics tools like Adobe Analytics and Appsflyer, MS Office and Remarketing

- Varied industry exposure in running PPC, Display, remarketing focusing on site visits, app installs and purchase

- Prior experience of Ecommerce vertical will be an added advantage