Performance Marketing Role - eCommerce

Performance Marketing Role

Key responsibilities:

- Plan & execute performance marketing campaigns across various channels - Google Ads, Facebook Ads, 3rd party networks, etc.

- Take ownership of online campaigns and revenue.

- Understanding of the ecosystem - Attribution, Tracking, and tuning various End-to-End Funnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversion funnels.

- Running experiments on paid digital channels to find incremental value of digital marketing across user and customer cohorts.

- Designing experiments to improve the overall contribution of digital marketing towards business in a profitable manner.

- Coordinate with the internal product, tech teams for timely execution of various digital marketing tasks and initiatives.

- Monitor and keep track of essential funnels and events in Marketing setup.

- Responsible for campaign management - planning, monitoring, optimization & reporting.

Who will Qualify:

- 1+ years of relevant experience especially in Google Ads. Experience with e-commerce businesses will be an advantage.

- Highly data-oriented approach towards planning and problem- solving.

- Self-motivated and willing to work in a startup environment

- Strong analytical skills and the ability to analyze data

- Knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Google Analytics, Appsflyer etc.)

- Hands-on experience with performance marketing channels Google ads, Facebook Ads, etc. in managing the marketing budget at scale along with the business objectives & KPIs like ROAS, CPI, CAC, LTV, etc.

- Proven track record of increasing user acquisition, engagement, and retention and meeting/exceeding revenue and profitability goals.