Performance Marketing Role

Work Description:

- Lead paid marketing channels - Search, Shopping, YouTube, Display, Affiliate

- Grow Revenue using Google, Amazon paid marketing and sponsored ads

- Achieve ROAS, ACOS, Sessions, Conversion targets using monthly ads budget

- RESEARCH keywords, target ASIN, competitor analysis

- Create Account Structure, Keyword Themes, Ad groups, Sponsored Ads

- SETUP ADS campaigns based on products & categories

- SPLIT TEST ads copies, landing pages, image creatives, video content

- Adjust bidding strategies to control CPC and improve on-page conversion

- ATTRIBUTION - Setup tags managers [UTM, GTM] for to track & optimize user behaviors

- ANALYZE trends using Amazon Pi, Helium and analytics tools

Candidature requirements:

- 8+ years of hands-on experience in PPC, SEM advertising

- Proficient in Google Ads, Amazon Marketing Services (AMS)

- Strong understanding of SEM on Google & Amazon platform for B2C products

- Strong analytical skills and experience generating MIS & business reports

- Highly digital tools savvy to drive performance