Performance Marketing/Retention Manager - Gaming

Retention Manager

As Retention Manager, you will be the complete owner of the retention activities for RummyCulture. This will include strategizing the retention and engagement plan; executing the marketing activities and promotions to maximize DAU and revenue from the existing user base. There will be a cross-functional collaboration with Product, Business, Design, and Tech teams to ensure timely and effective execution of campaigns.

What You Will Do :

- Complete ownership of retention marketing activities and product strategy for scaling up the revenue.

- Plan and Deliver on retention targets within time and budget.

- Own the entire retention and reactivation funnel constantly tracking, optimizing, and improving the same with the combination of data, customer insights, and customer-centric thinking.

- Obsess over customers and deep dive into their engagement with the platform. Use this knowledge to build retention campaigns that convert potential lapsed & inactive users to engaged users.

- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.

- Evaluate and measure the performance of different levers/ properties and drive continuous improvement.

- Own customer metrics like DAU, CTRs, traffic from notification for the business.

What You Will Bring

- Good at analytics and enjoy driving insights out of data, comfortable working with common analytical tools.

- Must: Hands-on experience of common CRM and marketing automation tools and should have extensively worked in one or more of such tools (Clevertap, Moengage, Webengage etc), preferably Clevertap.

- 3-5 years of experience in a retention role in any internet B2C organization.

- Go-getter, someone who can seamlessly transition between high-level brainstorming and ground-level execution with a focus on getting things done.

- Strong understanding of the creative process to drive user retention.

- Demonstrated a steep learning curve and the ability to take ownership and thrive in a fast-paced environment.