Performance Marketing Manager - Paid Media - BFS

About Role :

- Facebook/Instagram Installs - Driving scale and optimisation on Facebook and Instagram install campaigns

- Google UAC - Driving scale and optimisation on installs from Google platforms

- Planning & Execution - Monthly planning of installs, acquisitions and execution across platforms. Primary ownership of plan vs achievement on spends, scale and quality

- Growth - Growth hacking and finding new avenues, initiatives to drive acquisitions through the funnel

- AB Testing & Experimentation- Data-driven experimentation of concepts, campaigns, campaign structure, platforms, commercial models to drive metrics

- Reporting & Ops - Building an internal reporting system to publish data, validate partner claims and handle financial processes for smooth operations

- Thought Leadership - Being an internal leader of installs and acquisitions best practices. Contribute to building the strategy for performance marketing and growth, with a focus on data and platform-user understanding

- You are an independent thinker who loves developing relationships, driving results and has a strong execution focus. 

- You have experience managing installs and acquisition channels and have a strong bias for getting things done.

- You have hand-on experience on Facebook and Google Platforms

Requirements :

- 6+ years of experience in performance marketing, at an agency or brand

- You are data-driven and have a proven record of driving growth 

- You have used your analytical skills and in-depth knowledge of the platforms to contribute directly to the growth of the company/client

- You write good English, and can proof check 

- Excellent written communication skills

- You're a do-er - A self-starter who is able to iterate quickly and work well with a team.

- With excellent organizational and time management skills.

- You're looking for a start-up experience 

- You enjoy creating structure out of chaos. 

- You give attention to detail and are able to prioritize. 

- You see yourself jumping in, trying new things, getting your hands dirty. And most of all - you're looking to be part of the journey to build an amazing brand & product.