Performance Marketing Manager - Online/Internet

- Running digital campaigns across the following channels - Google Search & Display, Facebook & YouTube

- Ability to plan & execute cutting edge strategies on different channels based on the company's objectives/goals.

- Strong understanding of performance marketing, conversion funnel, and online customer acquisition.

- Experience with analytics concepts and tools (Strong excel skills)

- Comprehend data from different sources such as Google Analytics, campaigns dashboards, CRM, Hotjar/Mixpanel and use it to identify areas of improvement

- Running ROI-driven campaigns for lead generation

- Troubleshoot/pinpoint underperforming areas and methodical optimisation of the campaigns