Performance Marketing Manager - Mobile Game App

As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.

Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives.

Requirements :

- Hands-on experience of Google Adwords, Facebook ads Manager & Appsflyer.

- Must be aware of Incent & Non-Incent traffic and should have basic industry knowledge.

- Superior analytical capabilities with strong insight and proven understanding of how performance marketing works in India across all digital and offline channels.

- Versatile. Ability to thrive in a cross-functional environment while juggling multiple responsibilities.

- Technical. Exceptional excel and data analysis skills.

- Has direct experience in Indian mobile media performance marketing.

- Must be able to do own analysis across platforms.

- Self-motivates, tenacious, resourceful.

- Excellent English language communication skills, oral and written.

- Passion for games!

Responsibilities:

- Define, identify, launch and drive critical strategic media campaigns for player acquisition, engagement and retention in India.

- Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.

- Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels with Youzu's data scientist.

- Design campaigns for acquisition, engagement, and awareness keeping in mind important factors such as channels, lifecycle of games, seasonality, costs, competition, ROI etc.

- Help optimize our social media official accounts, websites, app store pages and other channels for each game as a prime channel for acquisition and engagement.

- Stay up-to-date on latest developments in the Indian digital media industry and experiment with new creative ideas.

- Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.

Minimum Qualifications :

- BE/BS or graduate degree

- Worked in a consumer product company in the marketing team, Gaming preferred.

- MBA preferred

- As understanding of and passion for games.