Performance Marketing Manager - Internet/Online

Executing and owning the Performance Marketing efforts & initiatives and driving them with a hands-on execution.

Lead and manage performance-marketing channels like - Google, Facebook, Yahoo, Twitter, Email, Networks, Affiliates & more for Mobile Apps & Website.

Worked on marketing activities for at least one mobile app product

Strong knowledge on mobile ad networks (such as InMobi, Vserv, Silverpush, Admob etc.)

Deep understanding of tools like Google Analytics, Omniture, Apsalar, Appsflyer, AMO, Kenshoo, Marin etc.

Define & measure metrics for performance - ROI, CAC, ARPU & Retention on all digital performance marketing channels

Engage in regular analysis, closely work with business insights team to determine value of acquisition efforts and optimize them accordingly.

Budget planning, management, allocation and strategic inputs on all Marketing Campaigns.

Build & manage strong business relationships within the digital marketing ecosystem. Understand and manage dynamics to drive best practices in this function.

Build strong internal partnerships to drive campaigns in line with goals & objectives of the team with alignment to overall growth & goals.

Leverage technology, creativity and data driven insights to optimize campaigns by sharp contextual targeting and re targeting

Continuously evaluate new opportunities, adopt new experiments & approach to find insights, learning and build them for scale.

Experience in managing large budgets, campaigns and extremely high user acquisitions in a product driven organization, preferably online travel or transaction driven services

Deep understanding of advertising products, processes, data, & others relevant to make this role a success within organization.

Experience in managing team, networks, affiliates & partners