Performance Marketing Manager - FinTech Startup

Apply ONLY if you have experience in taking care of end to end web and App campaigns in a consumer facing company handling high budgets.

The Marketing team is an energetic team of brand and growth strategists, product marketing managers, content managers and copywriters. Your teammates come from creative agencies, news publications, tech and e-commerce companies.

we are helpful, transparent, fair, and kind. We are unconventional thinkers, relentless executors, and masters of our craft.

What will you be doing :

Affiliate Marketing - Onboarding and managing quality focused affiliate partners both for acquisitions and app traffic and re-engagement

Facebook/Instagram Installs - Driving scale and optimisation on Facebook and Instagram install campaigns

Google UAC - Driving scale and optimisation on installs from Google platforms

Planning & Execution - Monthly planning of installs, acquisitions and execution across platforms. Primary ownership of plan vs achievement on spends, scale and quality

Growth - Growth hacking and finding new avenues, initiatives to drive acquisitions through the funnel

AB Testing & Experimentation- Data-driven experimentation of concepts, campaigns, campaign structure, platforms, commercial models to drive metrics

Reporting & Ops - Building an internal reporting system to publish data, validate partner claims and handle financial processes for smooth operations

Thought Leadership - Being an internal leader of installs and acquisitions best practices. Contribute to building the strategy for performance marketing and growth, with a focus on data and platform-user understanding