Performance Marketing Manager - EduTech - IIT/NIT/BITS

Roles and Responsibilities

Core Responsibilities-

1. Lead digital performance marketing through Facebook, Google and other acquisition channels

2. Track and analyze data to plan campaigns, budgets and timelines

3. Create and manage the frameworks for marketing automation and experiments across all digital touchpoints

4. Iterate to find new ads, campaigns, messages, audiences that work

5. Manage a sizeable marketing budget with full ownership of results 




6. Own entire growth efforts while working closely cross functionally

Requirements:

1. Graduate from Tier-1 institute (IITs preferred)

2. 3 years of experience in running digital performance marketing

3. Managed monthly marketing budgets of INR 1 crore +

4. Very strong analytical skills, good command over numbers and sharp eye for data driven insights 




5. Ability to think strategically and structurally while solving growth problems