Performance Marketing Manager - Education

Performance Marketing/Digital Marketing Role

4-7 years of work experience in performance marketing & digital marketing

Key Responsibilities

This position acts as the focal point for all digital marketing campaigns, and will work as a part of the Admissions & Outreach team to understand the programme portfolio, market landscape, competition, and audience segments, and organisational objectives

- Manage all engagement with the digital marketing agency to build and optimise the media plan as per the admissions calendar for all programmes

- Create metrics for monitoring campaign performance, and share reports with internal stakeholders

Skill sets Required

- Experience of varied digital marketing activities such as search, display, native, and database marketing, platforms like Google, Facebook, Instagram, LinkedIn & Quora

- Strong analytical skills and data-driven thinking

- Up-to date on latest trends in digital marketing and aware of areas like CRM, Social media marketing, Search Marketing etc.