Performance Marketing Manager - D2C Startup

We're currently hiring for the role of "Performance Marketing Manager" for a leading Startup based out in Mumbai.

As a Performance Marketer, you will be responsible for driving revenue growth and improving ROI through the development and execution of high-performing digital marketing campaigns.

Key Responsibilities:-

- Develop, manage, and optimize performance marketing campaigns across various channels including Paid Search, Paid Social, Display Advertising, and Affiliate Marketing to drive customer acquisition and revenue growth.

- Optimise ads to achieve the lowest cost per lead without compromising user quality.

- Be able to bridge data analysis, research, competitive intelligence to build efficient and scalable customer acquisition programs.

- Analyze and report on campaign performance metrics, identify areas of improvement, and make data-driven recommendations to optimize campaign performance and ROI.

- Collaborate with the creative team to develop effective ad copy, landing pages, and other creative assets that drive conversions.

- Stay up to date with the latest industry trends and best practices in performance marketing.

- Work closely with cross-functional teams to ensure successful campaign execution and alignment with business objectives.

Requirements and skills

- Proven working experienceof 7-14 years in digital campaign marketing

- Demonstrable experience leading and managing Web, Digital, Social media and display advertising campaigns.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools

- Working knowledge of ad serving tools

- Experience in setting up and optimizing Google Adwords campaigns

- Strong analytical skills and data-driven thinking