Posted By
Posted in
Sales & Marketing
Job Code
1405724
We're currently hiring for the role of "Performance Marketing Manager" for a leading Startup based out in Mumbai.
As a Performance Marketer, you will be responsible for driving revenue growth and improving ROI through the development and execution of high-performing digital marketing campaigns.
Key Responsibilities:-
- Develop, manage, and optimize performance marketing campaigns across various channels including Paid Search, Paid Social, Display Advertising, and Affiliate Marketing to drive customer acquisition and revenue growth.
- Optimise ads to achieve the lowest cost per lead without compromising user quality.
- Be able to bridge data analysis, research, competitive intelligence to build efficient and scalable customer acquisition programs.
- Analyze and report on campaign performance metrics, identify areas of improvement, and make data-driven recommendations to optimize campaign performance and ROI.
- Collaborate with the creative team to develop effective ad copy, landing pages, and other creative assets that drive conversions.
- Stay up to date with the latest industry trends and best practices in performance marketing.
- Work closely with cross-functional teams to ensure successful campaign execution and alignment with business objectives.
Requirements and skills
- Proven working experienceof 7-14 years in digital campaign marketing
- Demonstrable experience leading and managing Web, Digital, Social media and display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
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Posted By
Posted in
Sales & Marketing
Job Code
1405724
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