Performance Marketing Manager - D2C Health & Wellness

Performance Marketing Manager - D2C Health & Wellness

- End-to-End Management of Performance Marketing for the Business Unit.

- Collaboration with the Category business teams to understand their marketing requirements and shape the Channel strategy accordingly

- Liaise with external partners/publishers/affiliate partners for management of marketing campaigns

- Interact with Category teams to build the Paid Search Channel Strategy

- Build the Re-Targeting channel & grow Monthly Active Customers.

- Build processes to streamline Optimization, Campaign Management, Analytics activities for the channel portfolio

- Design and execute a channel growth plan to expand the business aggressively.

- Coordinate with other marketing channels to drive media efficiencies.

- Demonstrate ability to work at managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems.

- Manage external publishers/partners, elaborate the requirements and closely monitor the outcomes.

- Proactively share and learn best practices from other industries that are relevant to the business.

- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness

Multiple positions - Manager & Sr. Manager