Performance Marketing Lead - Startup

Industry - Internet / Online / eCommerce

Category - Sales & Marketing

Skills - Digital Marketing, Performance Marketing

Job Type - Permanent

Job Description - As Head of Digital Marketing, you will help shape and scale our digital and performance marketing efforts. The ideal candidate for this role would be a highly collaborative, data-driven professional who can create an efficient marketing mix across digital channels (social and search) to maximise marketing ROI.

Client Details

The client is a Mumbai Based D2C start-up.

Description

- Provide thought leadership and perspectives on digital / performance marketing to the ExCom

- Lead budget allocation and planning of digital marketing campaigns to drive user acquisition and sales growth

- Lead execution of campaigns across channels (SEO/SEM, Google - Display/ Shopping/ Search/ YouTube/ Discovery, Facebook, Instagram and other social channels, Programmatic) to meet key performance metrics

- Plan, execute and measure experiments and conversion tests and optimise user funnels

- Brainstorm new and creative growth strategies. Identify trends and insights, and optimize spend and performance based on the insights.

- Support social media team in building social media presence

- Oversee measurement and reporting of the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics)

- Build and manage a team of 3-4 people of performance marketers and analysts

Profile

- 7-9 years of performance/digital marketing experience, including expertise in Facebook, Instagram, Google, and YouTube Marketing. Appreciation of Programmatic Marketing preferred.

- Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields

- Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies

- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment

- Experience with A/B testing & multivariate experiments

- Solid knowledge of website analytics tools (e.g.: Google Analytics, Similar Web)

- Strong analytical skills and data-driven thinking

Job Offer

- An opportunity to work in one of India's most innovative digital, direct-to-consumer brands

- Experience a once-in-a-lifetime opportunity to be a part of a fast-growing company at an early stage

- Steep learning curve with exposure to other business functions, including brand marketing, technology, product development

- A performance-based environment with no limits to career growth and personal development

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Simran Kaur on +91 (0) 22 4236 3321.

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