Performance Marketing Lead - Online/Internet

Roles & Responsibilities -

- Performance Marketing Lead with a successful track record to drive revenue, user acquisition and brand awareness

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid channels (Google, facebook, youtube)

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.