Performance Marketing Lead - Healthcare

- Creating and executing a strong performance marketing strategy & execution plan. Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyer's journey.

- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.

- Developing and managing digital prospecting and remarketing campaigns. Explore new channels for customer acquisition.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- 5+ years of experience in driving Performance Marketing for a D2C/ B2C startup

- Strong creative & soft skills combined with an affinity for data.

- Proven experience managing customer acquisition efforts in paid channels with quantifiable results.

- Highly organised and autonomous, but also collaborative and able to work cross-functionally.

- Ability to make decisions in a changing environment, anticipate future needs and drive results.

- High competency with FB/ Google Ads/Affiliate Marketing