Performance Marketing Lead - Ayurvedha Business - Europe Market

Hi, we are hiring for our esteemed client in Ayurvedha Industry

Please check below Job description :

Role purpose:

1. The incumbent would be tasked with owning performance marketing & growth strategy for the business across all brand websites

2. Establish a scalable growth model ensuring profitable sales growth

3. The incumbent will be a change agent to drive excellence in execution in digital marketing as well as innovation to transform the way the brands connect with their target consumers

KRA:

1. Own & drive the entire digital marketing strategy & execution, incl. but not limited to SEO, PPM, Email, WhatsApp etc.

2. Track, Analyse and Report on key performance metrics using Google Analytics, CRM data etc and identify areas of opportunity to improve KPIs

3. Identify trends and insights on user behaviour and preferences, and optimize spend and campaign performance; brainstorm new and creative growth strategies

4. Track, review and drive overall business as well as category wise growth against stated ambition (topline, txns & profitability)

5. Develop a prioritized calendar of plans supporting the annual brand plans of brands, with digital campaigns that are aligned with the overall brand campaigns

Key competencies:

1. In-depth knowledge and experience about various products that aid in these efforts. viz Google AdWords, Facebook ads, Bing Ads, Shopify

2. Demonstrable experience leading and managing SEO, PPC campaigns, programmatic, email and display advertising campaigns

3. Good knowledge about website design, including both UI & UX

4. Up to date on latest trends and working knowledge of ad serving tools

5. Experience of managing performance marketing in an European geography would be a huge plus

Prefering who have experienced working in European Markets for Healthcare, Ayurveda and FMCG background candidates