Performance Marketer - Internet/Online

Strong bias for experimentation

- Responsible for planning, managing and executing Google (Search/Display/UAC) & Facebook paid advertising campaigns.

- Managing Affiliates, Third Party Re-Targeting Campaigns. Managed Complete User Life-Cycle (Accusation, Engagement, Retention ) Competitor Analysis (Product / Marketing) & Benchmarking to Evaluate performances Collaborating with internal teams for Landing pages, Designs, Data Analytics, Optimizations & Launching or testing of new features.

- Analysing traffic trends and improving paid search performance with new customer acquisition at acceptable ROI as the ultimate benchmark for success.

- Managing User Onboarding, Product Migration and Retention Campaigns via Web Engage, Clever Tap Analyze variety of performance metrics, Evaluate Channel & Micro Level Campaign Performances using Adjust, Singular& other Internal tools

- Work with product and development teams to integrate attribution SDKs and tracking

- Reporting on a weekly, monthly, quarterly and yearly basis for all performance metrics, Collaborating with data & tech team to build dashboards for taking data driven decision. Managing & Executing to achieve the given targets on ROI as well as Brand Building

- In-depth understanding of paid social media campaigns (creation, implementation and analysis)

- Proficiency in paid ad campaigns with demonstrated experience in driving high ROI Campaigns

- Experience in Product and as a cross-functional influencer

- Strong problem solving and analytical skills

- Ability to turn data into actionable insights