Performance Manager - Mobile App Marketing - FinTech

Performance Manager - Mobile App Marketing (Mumbai/ Remote)

About Company - Fintech Startup Company and India's first financial platform exclusively for women integrating Social, EdTech and FinTech.

Requirements:

- 3-5 years of experience in media planning

- Experience in handling big budget media campaigns

- Experience with Mobile App, programmatic platforms and media buys

- Ability to drive traffic via organic marketing and SEO

- Strong organizational skills, detail-oriented, and capable of multi-tasking.

- Solid understanding of media concepts/terms, creative and budget requirements

- Solid grasp of digital marketing, especially deep knowledge of digital media.

- Strong written and verbal communication skills including the desire to progress.

- Ability to forecast outcomes of brand/DR campaigns and manage to spend.

- Proven problem-solving skills and ability to think outside of the box.

- Ability to work independently and collaborate in a team environment.

- Highly pro-active in terms of researching new features/strategies.

- Should have knowledge of Digital tools; Google analytics, GTM, Tracking, MMP tools & Good with Microsoft excel.

- Ability to multitask and thrive in a fast-paced environment.

Responsibilities :

- Having a strong background in Google Ads and Social campaign management, technology platforms, direct marketing experience

- Manage the day-to-day handling of all paid social media channels such as LinkedIn, Facebook, Instagram, etc., and adapting strategies to suit different channels

- Develop creative and engaging social media strategies

- Review deliverables and provide feedback to other team members

- Researching and implementing new ideas/features/strategies to improve the performance.

- Testing new marketing channels and identifying new growth opportunities that are useful for campaign.

- Should have worked on Automation tools for SMS/Email marketing

- Should have understanding about finance products; Mutual fund, Insurance and others.

- Plan, launch, and execute new campaigns for brand promotion and conversion

- Monitor, track, analyze and report on performance on social media platforms using internal client tools

- Leverage cross channel approach for performance improvement

- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

- Analyze competitor activity on social media.