Performance Manager - Digital Marketing - Bank

Performance Manager - Digital Marketing - Bank

Our Client, a Leading Bank is looking out for a Performance Manager - Digital Marketing to be based at Mumbai.

Experience:

We are looking at candidates only from BFSI sector for this role.

- MBA - Marketing with minimum 2 - 5 years of relevant experience in Performance management -Digital Marketing in BFSI sector.

- Very strong analytical skills, good command over numbers and eye for data driven insights.

- Ability to think strategically and structurally while solving growth problems.

- A Problem-Solving mindset and willingness to challenge the established norms analytical, presentation & communication skills.

Role:

Individual contributor, responsible for the execution of the devised innovative user growth, across all the digital platforms like Instagram, Facebook, Google, affiliates etc.

Expectations/ Requirements:

- Creating and executing a strong performance marketing strategy & execution plan.

- Developing and managing digital prospecting and remarketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- Manage external agency ecosystem of partners and vendors.

- Hard negotiator and understands industry benchmarks.

- Work with brand team and optimise all brand assets/creatives used on multiple performance channels.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

- Monitor market trends, research consumer markets and competitors' activities.

- Ensure timely billing and payments to vendors.