Performance & Demand Generation Marketing Leader - IT

We are handling an assignment with leading company into building a revolutionary AI based assistant- to transform how sales conversations are conducted. Our product gives you incredible insights into the last mile of customer-salesperson interactions. Here you will get to work on the latest tech in AI, including Deep Neural networks, Advanced Speech to text Engines, NLP, Machine learning, and cutting-edge UI technologies.

- You will own the budget & strategic execution of digital advertising across Search, Social, Display, Video and Podcast channels.

- Lead the Digital team including hiring and developing in-house talent, and owning agency and vendor relationships.

- Run our website conversion rate optimization program to generate more demo, pricing, and content downloads from key web pages.

- Work closely with Marketing Ops on data pipelines, campaign-level revenue reporting, and web development process.

- Partner with the ABM team to ensure coverage on our target accounts within upmarket segments everywhere they go on the digital web.

- Align with creative and content teams on best-fit content for the audience, product positioning, and the post-click experience.

- You'll partner closely with the Enterprise sales team to select the right target accounts, and then develop & launch programs to win those top logos.

- Measure and report on Enterprise ABM programs with actionable insights

- Everything above and more to help contribute to the team's goal of maximizing our footprint in the Enterprise segment and building our brand upmarket

- Work with Public relations agencies in improving brand awareness

- Write press releases and other external communications to promote the brand.

Mehtab