PepsiCo - Area Sales Manager - F&B/FMCG

MBA from premier institutes, having 2-3 years (post-MBA) of sales experience in FMCG / Food Industry

PepsiCo Welcomes You: To Taste the Success!

PepsiCo, the world leader in convenient foods and beverages, welcomes you to a community of over 157,000 employees spread over more than 200 countries and territories across the globe with annual revenues in excess of $33 billion.

PepsiCo’s mission is to be the world’s premier consumer Products Company focused on convenient foods and beverages. The company seeks to produce healthy financial rewards to investors as it provides opportunities for growth and enrichment to its employees, business partners and the communities in which it operates. PepsiCo now has many global brands, which include:

Pepsi-Cola, Diet Pepsi, Mountain Dew (Diet & Regular), Gatorade, Walkers, Lays Potato Chips, Doritos Tortilla Chips, Tropicana Pure Premium Orange Juice, 7-UP (Outside USA), Cheetos Cheese Flavoured Snacks, Quaker Cereals, Aquafina Bottled Water, Ruffles Potato Chips, Mirinda, Tostitos Tortilla Chips, Sierra Mist (Diet & Regular) and Fritos Corn Chips.

Founded in 1965 through the merger of Pepsi-Cola and Frito-Lay, PepsiCo entered India in 1989 and in the span of a little more than a decade, has grown to become the country’s largest selling soft drinks company as well as dominant player in the snack food segment (Frito-Lay is the leader in the branded potato chips market). To support the operations are the group’s 38 bottling plants in India, of which 16 are company owned and 22 are franchisee owned.

As part of its sustainable development initiatives, PepsiCo India has been a committed leader in the promotion of rain water harvesting, water conservation recycling and the reduction of effluent discharge. Thus, we seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

Our Guiding Principles:

We always strive to:

- Care for customers, consumers and the world we live in. We are driven by an intense, competitive spirit in the marketplace, but we direct this spirit towards solutions that achieve a win for each of our constituents as well as a win for the corporation.

- Sell only products we can be proud of. The test of our standards is that we must be able to personally endorse our products without reservation and consume them ourselves. This principle extends to every part of the business, from the purchasing of ingredients to the point where our products reach the consumer’s hands.

- Speak with truth and candor. We speak up, telling the whole picture, not just what is convenient to achieving individual goals. In addition to being clear, honest and accurate, we take responsibility to ensure our communications are understood.

- Balance short term and long term. We make decisions that hold both short-term and long-term risks and benefits in balance over time. Without this balance, we cannot achieve the goal of sustainable growth.

- Win with diversity and inclusion. We leverage a work environment that embraces people with diverse backgrounds, traits and different ways of thinking. This leads to innovation, the ability to identify new market opportunities, all of which helps develop new products and drives our ability to sustain our commitments to growth through empowered people.

- Respect others and succeed together. This company is built on individual excellence and personal accountability, but no one can achieve our goals by acting alone. We need great people who also have the capability of working together, whether in structured teams or informal collaboration. A spirit of fun, our respect for others and the value we put on teamwork make us a company people enjoy being part of, and this enables us to deliver world-class performance.

Working for PepsiCo as Area Sales Manager - Gurgaon

We, at PepsiCo, know that success takes the work of talented and dedicated people like you, who are committed to making an impact every day. Our goal is to capture and convey the excitement of being part of a dynamic, results-oriented company, with powerful brands and world class people.

- A career in the PepsiCo organization is intended to be an accumulation of challenging experiences over the course of many years - with each experience contributing to the growth of the individual and organization.

- Each individual occupies a special place in the organizational framework and carves out a role beyond his listed job responsibilities.

Accountabilities –

Strategy and AOP:

- Set clear and deliver objectives that are consistent with Region and ZM Territory goals with each member of the territory team

- Estimate the category development potential for each category in which PepsiCo operates and build necessary plans to consistently grow shares in each category.

- Recognize market forces and trends very quickly and bring in the necessary level of dynamism to execute the AOP.

- Achieve volume targets (Month wise/Qtr wise breakup), focus brand & pack targets

- Review progress versus objectives at weekly meetings and take corrective action as appropriate

- NPD Launch - Aligning team on sell in plans, Coordination with MDM and brand teams to execute launch plans and implementing execution parameters. Reviews/ update on launch

Productivity and Financials:

- Ensure the smooth flow of information that is to be used for strategic business decisions by Sales Manager/RSM ensuring that the financial/Sales data/information provided is factually correct.

- Discounts, Distributor ROI , Cost/Expense Control Measures, FIFO, Distributor/Depot Sales tracking & strategic use of such data, Hub & Spoke Implementation , Tracking of Distributor ROI (Viability) on a regular basis

- Develop operating procedures, Optimise Staffing requirements, Manage productivity and motivation for Sales Officers and PSRs

- Support successful execution of Grow Core and Add More

- Handle assigned CFA and be a business driver

Market Share:

- Accountable for improving the market share in the territory. Brand- Pack – wise, specific channel focus, Activity around focus brand & pack to improve Market Share, Rack productivity. Drive corporate / regional marketing agenda with local promotions

- Develop team capabilities to address channel partner stability related issues by evolving alternate GTM mechanisms

- Understand in detail the financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotions

- Posses high Competition intelligence engage in constant monitoring of all competitive activities

Process Improvement:

- Improve existing organizational sales processes through detailed analysis of data

- Lead problem solving

- Maintain a physical presence in the territory to ensure understanding of customer’s needs

Team Building:

- Assess performer capability providing development feedback to frontline

- Provide recognition and feedback to frontline (CE/ST/TDO)

- Partner with Sales HR and drive People Core People Processes across the team

- Own the frontline functional skill development and Development Action Plan

Profile

- MBA from premier institutes, having 2-3 years of sales experience in FMCG / Food Industry

- Good communication, Coaching and people development skills, High influencing skills and Drive for results, decision making skills

- Outstanding functional & Business knowledge

Future Opportunities

- When thinking about new opportunities and potential moves, we typically consider five factors. These are: proven results, leadership capability, functional excellence, knowing the business cold and key experiences. These elements are evaluated against the current set of opportunities and our longer-term commitment to growth and development of our employees.

If Interested, please Click On the apply button:-