Pennant Technologies - Content Marketing Consultant

Overview:

- Content is central to Pennant's brand and demand generation strategy. We're looking for a seasoned content marketer who can help position Pennant effectively to support our branding and demand generation needs. This role will own the end-to-end content lifecycle - from strategy to execution - creating high-impact assets that fuel awareness, educate prospects, and drive pipeline for our financial technology products.

- You will work closely with product marketing, sales, and subject matter experts to craft compelling messaging, narratives and stories that resonate with decision-makers in banking and financial services. A strong understanding of financial technology, enterprise sales cycles, and content's role in the Banking and Financial Services buyer journey is essential.

Job Description:

- Strategic Content Creation: Develop and execute a content marketing strategy aligned with our GTM plans, product positioning, and campaign themes across the buyer journey.

- Multi-Format Content Development: Write and produce compelling long-form and short-form content such as thought leadership articles, whitepapers, case studies, solution briefs, ebooks, infographics, landing pages, social media posts, and more.

- Sales & GTM Enablement: Partner with Sales, Product Marketing, and Business Development to create impactful collateral that enables conversations, educates prospects, and accelerates deal cycles.

- SEO & Digital Optimisation: Optimise content for search, distribution, and performance. Collaborate with digital marketing to drive organic visibility and campaign reach.

- Cross-Functional Collaboration: Work with Product Managers, SMEs, Sales, Design, and Marketing to ensure content accuracy, brand consistency, and creative excellence.

- Performance & Analytics: Monitor the performance of content assets across channels (website, email, social, campaigns), analyse engagement, and continuously iterate for effectiveness.

Requirements:

- Bachelor's or master's degree in marketing, Communications, Journalism, or related field.

- 8-10 years of experience in B2B Technology content marketing, preferably in financial technology sector

- Exceptional writing, storytelling, and editing skills - able to shift between strategic and tactical content needs.

- Experience using tools like HubSpot, WordPress, SEMrush, Google Analytics, Grammarly, and others to manage, publish, and track content.

- Familiarity with demand generation, ABM strategies, and sales enablement content creation.

- A balance of creativity and analytical thinking

Who are we?

Pennant Technologies is an agile, innovative financial technology company that powers the lending operations of global banks and financial institutions. Its suite of future ready lending products and solutions offer banks composable features and scalable capabilities to deliver differentiated loan origination, servicing and collections experiences for their customers. Trusted by leading banks and financial institutions in Asia, Pennant's award-winning lending platform has managed more than 14 Million loans and facilitates 100 Million loan transactions per year.

Pennant has received recognitions from global industry bodies and analyst firms including Deloitte Tech Fast 50 company, Gartner, IDC, Chartis, and nasscom among others. Pennant is a Great Place to Work certified company.

Why work for Pennant Technologies?

At Pennant, we are reimagining the way financial institutions are driving their lending operations. As a leading lending technology company recognised by global institutions like Gartner and NASSCOM, top financial institutions across India, the Middle East, and Southeast Asia trust our solutions for their most critical operations. But what truly sets us apart is our people-first culture-built on strong values, collaboration, and a passion for excellence. Leveraging our strong engineering DNA with deep financial domain knowledge, we're creating the next generation of financial technology products.

Every demo, every proposal, every conversation is an opportunity to transform the way financial institutions lend. Ready to make a difference?