PeepalDesign - Business Analyst

Key Responsibilities :

Market Research :

- Identify target audience and user personas

- Identify user needs and use cases

- Competitor intelligence gathering

- Collate feed backs from various stakeholders, convert them into requirement and priorities

Product Thought Leadership :

- Develop an idea into product features

- Feasibility study and analysis of new ideas

- Manage Project Ambiguity in initial stages

- Collaborate with sales team, marketing team, operations team, legal team, user experience team and engineering team to conceptualize and develop the product

Product Evangelism :

- Product strategy and road map presentation at different forums

- Conduct product review with diverse stakeholders

- Support business development team in terms of product col laterals

- Drive product demo in key sales discussion

- Train sales team on product features, advantages and benefits

Product Design :

- Develop key user flows

- Drive product design along with a team of user experience designers

- Comprehend user needs and goals and articulate to various stakeholders

- Understand and anticipate usability challenges in user flows

Project Management and Execution :

- Requirement gathering and management

- Product Backlog Management and Sprint Planning

- Effort estimation for multiple features

- Project tracking and monitoring

- Communicate project status through regular reports

Product Development :

- Understand product limitations and challenges

- Understand and articulate the technology stack to external stakeholders

- Meaningfully contribute to technical discussions by providing required business inputs

- Understand the key components of technical design and how they interact with each other

- Review test strategy and test cases along with testing team

- Extensively test the product for various scenarios

Product Tracking :

- Identify important product metrics

- Track new user acquisition and user engagement

- Tracking and monitoring of feature adoption by user

- Estimate and measure business impact through product metrics

Must Have Skills and Experience :

- 4-5 years of experience across various functional domains

- Hands-on experience with testing and data interpretation

- Comfort with creating flow charts / developmental roadmaps

- Lean and AGILE project management

- Ability to impact operations and effect change without being confrontational

- Detail oriented, analytical and inquisitive

- Ability to work independently and with others

- Extremely organized with strong time-management skills

Preferred Skills and Experience :

- Prior experience working in UX agencies

- Experience with eye tracking and facial recognition tools

- Experience with remote testing tools/platforms like User Zoom, User Testing and diary tools like dScout or Revelation

Who We Are :

We are the preferred UX partner for customer obsessed companies. We enable our clients craft great user experiences by opening a window into the lives of their customers & users. We partner with our clients in UX research and design by uncovering user needs, conceptualizing solutions and supporting product evolution. We love UX and are passionate about creating best-in-class user experiences.