Pearson - Manager - Marketing - Pearson Clinical & Talent Assessment Division

Job Title : Manager - Marketing

Career level : C 1.0/2.0

Job Family : Marketing

Business : PCTA

Division : PCTA

Reports To : Business Head PCTA

About Us:

- Pearson Education is an integrated educational services company providing high quality content,

- Technology and services to schools, colleges and professional training organizations across the subcontinent. It covers 10,000 of the top schools in the country, providing textbooks, digital content, teacher training and Assessments and International Qualification.

- Pearson Clinical and Talent Assessment, a division of Pearson, has a long history related to some of the most respected names in publishing. Pearson Clinical and Talent Assessment has been at the forefront of test publishing for over 80 years. It is responsible for the publication of many tests which have now become the international standards in their fields.

Job Purpose :

The role will be responsible for developing the marketing strategy for new and existing products overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.

Required Knowledge And Experience :

- Masters degree in Marketing

- Minimum 15 Yrs of Experience.

- Proven track record of success in senior marketing roles.

- Confident, driven and dynamic leader.

- Entrepreneurial mind-set with the ability to spot original branding opportunities.

- Analytical and creative thinking

- Exquisite communication and interpersonal skills

- Up to speed with current and online marketing techniques and best practices

- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords

- Customer-oriented approach with aptitude

Primary Responsibilities :

- Development and implementation of the Brand strategy.

- Developing the marketing strategy for new and existing products

- Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.

- Working closely with the company's Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

- Guiding the day to day activities of the marketing team.

- Ensuring that the marketing objectives are implemented by the marketing team.

- Work closely with product management team to define marketing materials and programs.

- Manage social media presence and direct programs to improve social media reputation and recognition.

- Developing and delivering marketing and communications strategies for the organization.

- Control budgets and allocate resources amongst projects

- Undertake continuous analysis of competitive environment and consumer trends