PayU - AM/Manager - Digital Marketing

PayU India is an online payment platform that enables e-commerce web sites to collect payments from buyers and also drive large volume of settlements between sellers and buyers. The product was launched in October 2011. It has quickly grown to become a leading payment brand in India.

The significant differentiators of PayU are fastest merchant on boarding, increased conversion rates, dynamic switching, on page transactions, one click check out, and large volume of settlements for buyers and sellers.

PayU already enables thousands of e-commerce sites including its anchor merchants, Goibibo and Tradus. PayU processes millions of transactions every month clearly making it a scaled and leading Payments business in India.

As member of the PayU team, you will have the opportunity to work in a challenging, fast paced, technology-driven environment while playing a critical role supporting the Business leadership team to achieve its business and strategic objectives.

Designation: Asst. Manager/Manager – Digital Marketing

JD:

- Oversee and manage digital marketing campaigns with publishers, affiliates and ad-networks to maximize transactions

- Execute strategies to drive traffic from various channels onto the landing pages and increase transactions, maintain cost per transaction and cost per customer acquisition limits

- Identifying growth opportunities and conversion funnels by analysing data through various tools like Google Analytics, Vizury, Sendgrid etc.

- Execute Email marketing campaigns to drive transactions. Taking the complete ownership of email creative creation, HTML, SPAM testing, sending across databases and analysing the results

- Oversee landing page experience, ensure high conversion rates and drive execution of engineering efforts for marketing tasks.

- Overseeing brand communication, PR, Blogging, Content Marketing and User Communications for consumer facing products – both online and offline

- Drive Reseller Programs and Channel Partner Marketing to increase reseller base and drive business growth.

- Ideate and Execute BTL activations, Events, Conference, media facing events for brand awareness

Skill set:

- The ideal candidate will be passionate about technology and eCommerce customer experiences. Someone who understands e-commerce landscape, transactions and online consumer behaviour

- He/she should have more than 3-4 years of work experience in an e-commerce company in a digital marketing/web analytics role

- In depth knowledge of online marketing, SEM, Affiliates, Ad-networks, Email marketing, Google Ad-words and Analytics

- Awesome communications skills (Strong oral and written communication skills are crucial)

- Demonstrated analytical and quantitative skills, ability to use hard data and metrics to back up assumptions and develop business cases. Ability to clearly communicate data insights to others.

- Understands brand marketing thoroughly – brand communication and visibility.