Paytm - Lead/Senior Manager - City Marketing & Activation

- We are looking for a City Market & Activation Lead with 6-7 years of experience to build and execute city-level marketing and activation plans.

Ideal candidate would:

- Build and close partnerships, visibility and activation opportunities at a city level by finding residual inventory opportunities, bartering referrals and cashbacks, and pitching synergistic growth opportunities to other businesses

- Build offline to online conversion with independent service providers and other city communities

- Has a proven track record of launching and managing successful marketing campaigns in new regions with experience in market research, data analysis & consumer insights for targeted marketing initiatives

Key Responsibilities:

Regional Market Analysis:

- Conduct in-depth market research to identify opportunities, segment the target audience within the new region and adapt marketing efforts accordingly.

Marketing Strategy Development:

- Develop comprehensive target marketing strategies for activating new regions; design and implement tailored campaigns to penetrate new markets, considering local cultural, economic, and demographic factors

Campaign Execution & Activation:

- Lead the end-to-end execution of regional marketing campaigns, from concept to delivery, across digital, social media, and offline channels

- Coordinate with creative teams to produce region-specific content, ensuring it is engaging and relevant

Cross-functional Collaboration:

- Partner with Sales, Product, and Operations teams to ensure seamless execution of regional strategies

Reporting & Performance Tracking:

- Regularly provide updates to senior leadership on campaign success, ROI while using insights & feedback to refine and improve regional marketing strategies

Qualifications:

Education:

- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.

Skills:

- Strong knowledge of regional marketing strategies, digital marketing channels, and campaign execution.

- Strong communication, negotiation, and interpersonal skills.