Paytm - Associate/Sr Associate - Social Media Marketing

Paytm’s Social Media Associate will be accountable for the community management across Paytm’s social media platforms, serve as a central point of coordination and ultimately own the execution of social media strategy for Paytm. The associate will influence customer behavior across current & new media channels, analyzing conversations and create online initiatives (e.g. viral campaigns). Other duties are to include the marketing calendar with the online strategy, tracking Paytm’s the social media footprint and partner with other departments to ensure a consistent and relevant messaging as well as maintaining posting schedules. The associate support the daily posts/tweets to all applicable social media outlets, monitors all accounts & industry ‘chatter’/competitors, sets up new platforms as well as creates social reports & best practice case studies.

QUALIFICATIONS & EXPERIENCE

- Has a bachelor’s or associates degree in advertising, marketing or communications

- Excels at research and possesses excellent writing skills

- Has work experience or training in social media, advertising, PR or online marketing

- Understands social media universe & its power including YouTube, Twitter, Facebook, Pinterest, Instagram, Wikis, blogs, Whats App, Paper, Vine etc

- Proficient with Microsoft Office products

- Demonstrated creativity and documented immersion in social media

- Demonstrated ability to map out a social media marketing strategy and then drive that strategy proven by testing and metrics

- Experience in sourcing and managing content development and publishing

- Discretion to identify threats and opportunities in user generated content

- Knowledge of search engine optimization-think including basic keyword research

- Has excellent verbal and written communication skills and an ability to work in a team environment

- Is eager to meet and exceed objectives and take on more responsibility

RESPONSIBILITIES

- Implement the social media strategy, coordinating with other departments to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of Paytm’s services

- Ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date (in coordination with technical support team)

- Support execution of social media campaigns and day-to-day activities including creation of messages, securing related content, scheduling and posting messages, and interacting with respondents

- Become an advocate of Paytm in social media space

- Engaging in dialogues and answering questions where appropriate

- Identify threats and opportunities in user generated content surrounding the Paytm brand

- Build an active brand ambassador network to spread the word about Paytm

- Actively monitor & measure the impact of Paytm’s social media programs, and analyze, review, and report on effectiveness of campaigns/ engagement on social sites in an effort to maximize results

- Regularly give feedback of insights gained from social media monitoring to brand managing team to help them evolve their strategies in a timely manner

- Monitor trends in social media tools, trends and applications

Paytm was incubated in One97 with a rather simple, singular pursuit: To offer a simple, fast and enjoyable experience for online recharges and payments.

We introduced an all new Paytm Shopping app early this year with a revolutionary concept to bargain for a deal before you buy. With an eye to change the game in mobile commerce in India, the app features shopping in various categories including Men, Women, Kids fashion and Home furnishing along with Mobile & DTH recharge options, which were already available on Paytm.

At Paytm, we strive to maintain an open culture where everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. Our Team sweats each detail of a new feature, obsesses about every nook and cranny of our web pages and apps.

Team Paytm is passionate from the inception of an idea to its final delivery and that’s probably our secret to providing our customers with a user experience that’s nothing short of awesome!

Job Location : Noida