Payoda Technologies - Manager - Product Marketing - AppViewX

Job Description:

As a product marketing manager, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be responsible for crafting the strategy around the messaging and marketing for new launches.

Responsibilities:

- Develop product positioning and messaging that differentiates our products in the market ensure positioning is consistently filtered through all channels of communications - internal & external (e.g. sales materials, website, PR & Analyst briefings, etc.)

- Together with the product team, educate both internal and external stakeholders aboutour product features and their benefits.

- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products

- Create product content(e.g. sales enablement documentation,case studies, product videos, ROI, Competitor comparison matrices, website copy, blog posts, forum responses) to articulate the benefits of our products and to support demand generation campaigns and sales cycles.

- GTM and Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan

- Demand Generation - support and work with other marketing units on lead generation activities, including trade shows, email campaigns, etc., with messaging and collateral and ensure sales has appropriate follow up materials to execute on leads

- Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.

- Speak and present both internally and externally to promote the story of our product.

- Measure and optimize the buyer journey as it relates to product feature adoption and usage.

- Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition, how to tackle them. Keep abreast of industry trends and market influencers.

Looking for Professionals with Marketing experience - B2B market - Product (Software/ Datacentre/ Infrastructure management)

Job location: Coimbatore

May be flexible - Chennai/ Bangalore

Salary Range: 8 - 10 LPA