Pay PerClick Expert - BPO/ITeS/Internet/Online/Hospitality

About PPC Expert, is a marketing professional who manages online paid advertising campaigns to promote the company's goods and services using paid marketing strategies. He/She utilises SEO marketing techniques to create digital ad campaigns that enhance the company's digital advertising ranking in search results.

Roles & Responsibilities:

Campaign Management:

- Plan, execute, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, Amazon Ads, and Meta Ads.

- Conducting research and analysing data to identify the most effective keywords and targeting strategies for our PPC campaigns.

- Develop and manage paid search campaigns to achieve business goals such as lead generation, brand awareness, and eCommerce sales.

- Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.

Brand Building:

- Implement strategies to build and enhance brand presence through targeted PPC campaigns.

- Collaborate with the marketing team to ensure brand consistency across all advertising channels.

Lead Generation:

- Design and manage lead generation campaigns, optimizing for conversion rates and cost per acquisition (CPA).

- Utilize advanced targeting and retargeting techniques to capture and nurture leads.

Analytics and Reporting:

- Knowledge of using all dynamic google algorithms, tools to use, & correct PPC campaign techniques.

- Generate insights and recommendations to improve campaign effectiveness and inform strategic decisions.

- Maintain accurate records of campaign expenditures, performance metrics, and other relevant data.

Collaboration and Communication:

- Work closely with the marketing, sales, and product teams to align PPC strategies with overall business objectives.

- Communicate effectively with stakeholders, providing updates on campaign performance and strategic initiatives.

Desired Profile :

- Bachelor's degree in Marketing, Business, or a related field. Relevant certifications in PPC advertising are a plus.

- Minimum of 2 years of hands-on experience managing PPC campaigns across multiple platforms, including but not limited to Google Ads, Bing Ads, Amazon Ads, and Meta Ads. Proven track record in building brands, generating leads, and optimizing Google.

- Candidates should have experience generating call leads across various domains, including but not limited to airline bookings, car rentals, hotel reservations, and some leisure products like gaming, trading and holidays, or any similar call-based products.

- Strong analytical and problem-solving abilities.

- Proficiency in PPC tools and platforms (e.g., Google Ads, Bing Ads, Amazon Advertising, Meta Ads Manager).

- Expertise in using analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor and report on campaign performance.

- Ability to work independently and as part of a team in a fast-paced environment.

- Strong organizational skills with the ability to manage multiple projects and deadlines.

- Willingness to work across various shift timings including nights.