Pay Per Click/Search Engine Marketing Manager

Job description

Roles and Responsibilities

- Participate in forming effective paid search strategies & Launch and optimize various PPC campaigns

- Oversee campaigns on platforms like Google AdWords, Youtube, Social, Native ads

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI & Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels. Maintain partnerships with PPC ad platforms and vendors

- Keep abreast of PPC and SEM trends

Requirement

- Proven experience as a PPC Manager from last 3-4 years

- Experience in data analysis and reporting

- Familiarity with multiple platforms (e.g. AdWords, Facebook/Linkedin, Google) is preferred

- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

- Proficient in MS Office (particularly Excel)

- Excellent communication skills & Analytical thinking with strong math skills