Parkhya Solutions - Manager - Digital Marketing

JD: Job Description.

This is a fulltime in office opportunity . Candidates will have to appear for face to face interview.

- Spearheading online marketing initiatives, including Social Media, SEO/SEM, demand generation, and lead generation strategies.

- Designing and executing digital marketing campaigns across various social media and marketing platforms to enhance traffic, engagement, brand visibility, lead generation, and sales.

- Conducting regular website audits, implementing On-Page and Off-Page Optimization, performing Keyword Research, and improving site score, indexing, and page ranking.

- Monitoring, reporting, and analyzing the performance of marketing campaigns, developing and automating regular reports on metrics such as ROAS, clicks, conversions, and other key funnel indicators.

- Developing targeted ad strategies for prospect engagement and driving performance through Customer Acquisition Funnels, Display Ads, Facebook Ads, Google Ads, PPC, and other digital advertising channels.

- Conceptualizing and providing innovative ideas for content marketing, including posters and videos.

- Creating and managing a content posting calendar, while executing periodic email campaigns to engage and nurture leads.

Job Requirements:

- Minimum 3 years of experience in digital marketing.

- Experienced in boosting and creating brand awareness and lead generation.

- Some knowledge content writing and social media marketing.

- Good communication and strong writing skills.

- Experienced in managing social media platforms and promoting presence.

- Proficient in web analytics and digital marketing campaigns.