Parinee - Head/VP - Sales & Marketing

Primary Responsibilities :

Responsible for leading and directing the day-to-day operation of the project sales and marketing departments to maximize sales, market share and maintain customer satisfaction

Reporting To : Promoters/MD

Reportees : GM/Manager - Sales, GM/Manager - Customer Service

Education & Experience :

- MBA Degree, preferably in Marketing or Business Administration with Marketing/Sales Focus

- Has 10+ years of experience in Sales and Marketing functions of Real Estate with proven track record of handling Sales of large projects

Mindset and Behavior :

- Inspiring and creative mindset

- Orientation to think out of the box

- Strong customer-service orientation

- Holistic approach to organisational impact of sales actions

Skills :

- Excellent understanding of MMR Real Estate market and customer needs

- Able to prioritize and execute tasks in a high-pressure environment

- Strong grasp of the broker market, channel partners and various other sales channels (e.g., corporate, international, etc.)

- Leadership and interpersonal skills with ability to motivate subordinate teams

- Effective communication both verbally and written

- Ability to create effective communications which helps enhance brand value and sales

Responsibilities :

- Provide leadership to the day to day sales and marketing operations

- Develop and implement strategies on Sales and Marketing functions with key focus on company's goals

- Establish performance goals for each team member and monitor target completion

- Plan and launch Sales and Marketing plans for all On Going and Upcoming Projects that generate high quality leads and sales conversions

- Develop new strategies, tactics, and plans for future growth of company's client base

- Develop relationships with key existing clients, brokers, IPC's and other channel partners

- Identifying new avenues to target HNIs/Niche Clients

- Participation in various Real Estate Exhibitions/Shows/Conferences for enhancing Sales and brand image

- Oversee the gathering of market and customer intelligence

- Close involvement in development and design of marketing collaterals like brochures, walkthroughs, website, print and outdoor media

- Oversee the creation of standard customer documents such as sales agreements, booking forms, enquiry forms and other customer communications

- Implementation of best customer servicing practices and overseeing their regular implementation

- Timely and accurate inputs to Sales budgeting process

- Periodic Sales and CRM review with the Promoters

- Oversee the proper training of all team members to ensure everyone's goals are aligned to company objectives

- Review the commission and incentive schemes on a regular basis

Compensation : In line with industry practice and based on qualification and experience