Parcelled.in - Corporate Communication & PR Manager

Key Responsibilities :

- Understand the key PR requirements of the organization

- Develop effective PR strategies for the company or for individual functions

- Plan effective communication programs to reach organizational goals through PR

- Must be able to identify PR opportunities for the company or create stories to ensure the company is in the news

- Leverage media relations for the company's benefits

- Must be able to implement the plans designed and see that they are completed, successfully

- Must be able to liaison with business heads and colleagues to meet all PR requirements

- Should be able to liaison with media and respond to media enquiries, individuals and other organizations

- Must be able to develop PR communication - press releases, articles, letters, Q & As, profiles etc.

- Must be able to manage PR agency as well as key internal stakeholders to deliver the PR goals

- Conceptualize and implement external & internal events.

- Identify speaking opportunities for senior executives and provide support in the form of speeches and talking points.

- Propose, manage and control budgets. Monitor news coverage of competitors and other industry bodies.

- Develop crisis management plan in case of any negative fallout affecting the firm's image.

- Be an inspirational leader of the overall PR team.

Key Skills & Experience :

- Overall of 8 - 12 years of work experience.

- Prior leadership experience in similar roles in media houses/ e-commerce industry - a plus.

- Strong networks with media houses.

- Excellent interpersonal, communication and PR skills.

- Strong experience leading content, creative and business teams to drive high impact PR campaigns

Qualification :

- Masters in Marketing/Communications from reputed Institute.

Yogesh Soni