Paras Healthcare - Strategist - Marketing

Job Overview:

- We are looking for a highly skilled and results-driven Marketing Strategist to develop and implement comprehensive marketing strategies that align with our company's goals and objectives.

- The Marketing Strategist will play a key role in driving brand awareness, lead generation, and customer engagement across multiple channels.

- This position requires a mix of creativity, analytical thinking, and business acumen to successfully execute data-driven marketing plans.

Key Responsibilities:

Strategic Planning & Campaign Development

- Develop and execute innovative marketing strategies that drive growth and enhance brand presence in the market.

- Conduct thorough market research, competitor analysis, and consumer insights to inform strategic decisions.

- Create and manage multi-channel marketing campaigns, including digital, social media, content, email, SEO/SEM, and traditional advertising.

- Identify target audiences and develop tailored messaging and offers to attract and engage potential customers.

- Collaborate with cross-functional teams (e. , sales, product, and creative) to ensure campaign alignment and maximize effectiveness.

- Brand Development & Positioning

- Define and communicate the company's brand positioning, ensuring consistency across all marketing channels and customer touchpoints.

- Work closely with the creative team to develop compelling brand narratives and messaging that resonate with key audiences.

- Monitor and adjust the brand strategy based on market trends, customer feedback, and competitive landscape.

- Performance Monitoring & Analytics

- Establish key performance indicators (KPIs) to measure the success of marketing initiatives and campaigns.

- Use analytics tools (e. , Google Analytics, HubSpot, social media insights) to track and analyze campaign performance, customer behavior, and ROI.