There is an opening for Manager/Senior Marketing in one of the leading organisations in the Retail Apparel Space
PFB the key areas of responsibility:
- Driving sales by strategic planning and execution of ATL, BTL Marketing and Loyalty plans to meet the targets
- Increasing the contribution to Loyalty function by driving the PBGC sales for ensuring repeat business
- Planning and effective execution of Customer/Strategic initiatives to maintain and improve market share
- Managing GV Sales & SOH for optimizing revenues through channels other than merchandise sales
- Monitoring & Managing the marketing and loyalty teams to ensure the proper cascading of communication
- Planning and Executing Catchment Analysis & competition study to ensure relevance in way of working as per the industry
- Developing and Monitoring Financials in order to adhere to prescribed budgets
Qualification: MBA from a Premier B-School
Experience: Should have relevant experience in the Retail/Apparel industry
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