Paid Performance Marketing Role - BFSI

Paid Performance Marketing

1. Key responsibility is to achieve periodic performance marketing & business goals at an optimal cost from paid channels.

2. Drive paid performance channels like Google AdWords, Bing and Social paid accounts to set up, execute and optimize campaigns.

3. Perform regular SQR and keyword performance analysis for keyword expansion and optimization as well as negate non performing keywords.

4. Closely monitor daily budgets and adjust bids on all platforms in order to meet the business targets.

5. In-depth analysis of campaign data through different cuts.