Paid Marketing Specialist - EdTech

One of our clients in the EdTech Space is hiring a Paid Marketing Specialist

Role: Paid Marketing Specialist

Years of Experience: 5-7 years

Location: Andheri East ( Mumbai)

Key Skills: 5-7 years of experience in performance marketing i.e. paid channels on core Google platforms

CTC: As per current salary and performance in the interview

Responsibilities

Paid Marketing

- Hands on experience on Google ads (Search, Display, Discovery, Video) & Facebook ads

- Ability to structure the campaigns with company objectives/goals

- Strong understanding of performance marketing, conversion funnel and customer acquisition

- Data-oriented with in-depth experience with analytics concepts and tools (Strong excel required for daily, weekly and monthly reports)

- Past experience in running digital campaigns and ability to identify the underperforming areas and methodical optimization of the campaigns

- Hands on Experience in MS office

- Basic copywriting skills are must

Desired Profile:

- Bachelor Degree / Master Degree with relevant experience

- 5 - 7 Years of experience in performance marketing i.e. Paid channel working on core Google platforms.

- Good Communications

- Strong presentation Skills

- Experience with Google Analytics, Google Tag Manager & Google Adwords