Paavan - Assistant Manager - Marketing - IIM/ISB/FMS/MDI

Do you like solving intricate business problems? Are you someone who can get the ball rolling and get things done? Can you wear multiple hats? If yes, then this role is meant for you.

- Paavan is looking for a passionate marketer who will be responsible for building and growing key marketing functions in the company.

- An ideal candidate is a creative thinker, someone who thrives in a fast-paced, real-time creative environment and understands what makes good digital marketing & growth strategy.

- This is a hands-on role which will expose you to key marketing areas like content marketing, SEO, digital marketing, social media and more.

Roles & Responsibilities :

- As an assistant manager marketing, your responsibility would be to create an effective growth strategy using your understanding of the target audience, and their behaviour.

- You'd be managing & growing traditional marketing channels and at the same time, identifying newer channels that we can tap into.

Performance Marketing :

- Ideate, create, run and optimise ads across platforms

- Set up analytical and data tags for data driven decision making

Social Media :

- Identify content gaps and trending topics to create an effective social media strategy

- Generate, edit, publish and share engaging content and viral campaigns

- Identify ideas to increase reach, engagement & followers on social media

Content & SEO :

- Create a robust content strategy and carry out keyword research

- Ability to optimise articles as per on-page SEO techniques

- Identify ways to distribute content

- Content growth via link building, guest posting etc.

Influencer Marketing :

- Identify influencers (individuals, online pages etc.) and negotiate branding deals with them

- Ideate content ideas for these campaigns and manage influencers

Skills Required :

- Education (Bachelors/Masters) from Tier-1 colleges

- 2 to 3 years of marketing experience in a B2C startup or established brand

- Excellent communication skills, both verbal and written ; Hindi as well as English

- Strong understanding of consumer psychology and how the digital marketing at large works

- Strong understanding of social media, performance marketing & SEO

- A keen interest in concepts of spirituality, dharma & Bharat is preferred

- Ability to cope with multiple projects & deadlines while delivering results

- Excellent interpersonal and communication skills

- Enthusiastic, high work ethics and an entrepreneurial mindset

- Have an eye for detail

Compensation:

The compensation for this role is a combination of salary & ESOPs. In addition to the salary mentioned, you'll also be eligible for 0.1% - 0.25% ESOPs in the company.