OYO Rooms - Specialist - Channel Marketing

Specialist - Channel Marketing

Job Responsibilities:

- Develop and execute end-to-end email marketing, App push, WhatsApp, sms campaigns, including planning, content creation, testing, deployment, and analysis.

- Manage and optimize our CRM system to ensure accurate customer data, segmentation, and targeting for personalized communication.

- Design and implement customer journeys and automated workflows to nurture leads and conversions and enhance customer retention.

- Collaborate with cross-functional teams to align email, web push, WhatsApp, SMS and app push marketing strategies with overall marketing objectives.

- Conduct A/B testing for email and app push campaigns to optimize performance and ensure continuous improvement.

- Monitor and analyze key performance metrics, providing insights and recommendations for enhancing campaign effectiveness.

- Stay updated on industry best practices, trends, and technologies CRM.

- Collaborate with the design team to create visually appealing and effective email templates.