Posted By
Posted in
Sales & Marketing
Job Code
1425474
Location Gurgaon Sector 69 (WFO).
OYO is a global platform that aims to empower entrepreneurs and small businesses with hotels and homes by providing full-stack technology products and services that aims to increase revenue and ease operations; bringing easy-to-book, affordable, and trusted accommodation to customers around the world.
OYO offers 40+ integrated products and solutions to patrons who operate over 157K hotels and homes storefronts in more than 35 countries & a global presence in Europe, INSEA, ME, LATAM, USA & UK.
Position Summary: As a Growth Marketing Lead, you will be responsible for driving the performance of various digital campaigns across different channels and platforms to increase traffic to our partner hotels/Vacation homes.
With a strong technical background and proven expertise in growth strategies, you will optimize our online presence, manage listings, and drive traffic to our website.
Key Responsibilities:
- Campaign Optimization and Analysis.
- Monitor and analyse the performance of digital campaigns, including paid search, UAC, display, CRM, Affiliates and other digital channels.
- Identify new opportunities for campaign improvement, targeting, and audience segmentation based on data insights.
- Implement A/B testing and other optimization techniques to enhance campaign performance and ROI.
- Monitor test results and recommend improvements based on data outcomes.
- Set up Conversion Tracking and attribution.
- Data Management and Reporting.
- Monitor website and paid channels conversion rates and recommend new ideas for improvement.
- Track and analyse campaign and channel level data to share insights for business growth.
- Develop regular reports and dashboards to communicate campaign performance to management and other stake holders.
Optimizing Listing Content:
- Analyze and enhance the content of our listings, ensuring they are up-to-date, attractive, and compelling to potential guests.
- Implement A/B testing and other optimization techniques to continually improve content performance.
Affiliates and Partnerships:
- Collaborate with the 3rd party affiliates and drive new partnerships to increase the top of the funnel traffic.
- It also includes local and offline partnerships to reach new segment of users.
SEO:
- Own the Organic Growth & SEO strategies and traffic goals and build the roadmap and processes to do so.
- Leverage technical expertise to implement SEO strategies, schema markup, and structured data to enhance our online presence.
- It includes aspects such as Backlinking, 404 error, Keywords and other aspects of SEO.
- Implement and maintain technical solutions to drive traffic, such as web performance optimizations such as page speed.
Qualifications:
- Minimum of 6 years of experience in growth marketing role.
- Strong analytical and data-driven mindset.
- Exceptional communication and project management skills.
- Team player with the ability to collaborate cross-functionally.
- Familiarity with the travel and hospitality industry is a plus.
- Experience in start-up is a plus.
- Prior team handling experience is mandatory.
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Posted By
Posted in
Sales & Marketing
Job Code
1425474
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