OYO Rooms - CRM Growth Marketing Head - International US

Key Responsibilities:

- Strategy Development: Develop and implement CRM strategies, including segmentation, personalization, and automation, to enhance customer engagement, retention, and lifetime value.

- Email Marketing: Lead the email marketing efforts, including planning, designing, executing, and analyzing email campaigns to optimize open rates, click-through rates, and conversions

- Push Notifications and SMS: Develop and execute push notification and SMS campaigns, ensuring relevant and timely messages that drive user engagement and conversions.

- Customer Segmentation: Utilize data analytics and customer segmentation to create targeted communication strategies, tailoring messages to specific customer segments.

- A/B Testing: Implement A/B testing and conduct post-campaign analysis to refine CRM strategies, continually improving performance.

- CRM Tools/Vendor Collaboration: Work closely with CRM vendors, including Mo-engage and other CRM tools, to maximize the efficiency and effectiveness of CRM efforts and drive new initiatives. Should have strong knowledge in using e-CRM platforms such as Mo-engage.

- Cost and Revenue Attribution: Monitor and analyze cost and revenue generated from CRM campaigns, ensuring a clear understanding of the ROI for each initiative.

- Promotional Campaigns: Create and execute promotional campaigns for customers on a daily, weekly, monthly, and quarterly basis.

- Triggered Campaigns for Engagement: Develop and optimize engagement with customers based on their interaction with OYO platforms across channels, Implementing a cross-channel targeting strategy.

- In-App Interaction: Enhance customer interaction across the app, including the home page, deal offers, and personalization across the customer journey.

- Customer Journey Mapping: Analyze the customer journey and identify touchpoints where CRM efforts can enhance the overall experience.

- Social Media Campaigns: Planning and execution of Social Media campaigns.

- Cross-Functional Collaboration: Collaborate with other departments, including Marketing, Product, and Customer Support, to ensure consistent and impactful messaging throughout the customer lifecycle Reporting and Analysis: Create and deliver regular reports on CRM campaign performance and make data-driven recommendations for improvement.

Key KPIs:

- Daily active users (DAU) through CRM on App, Web and Call centre.

- App Install and Un-installs

- CTR and Conversion for Campaigns

- New user acquisition

- Repeat users share

Experience - Min 7+ Years

Location - Gurgaon