OYO Rooms - App & Web Lead Performance - International

App and Web Lead Performance - International

Responsibilities :

- Acquire users and drive traffic (DAU/MAU) and conversion on the growth channels (App & Web).

- Develop strategies for acquisition, retention, online visibility, conversion and experimentation to meet the desired goals.

- Manage stakeholders across geographies, functions to deliver the revenue goals.

- Utilize prior experience to drive new user acquisition through various digital channels such as App, Web, social media, content marketing, and partnerships utilizing organic and paid initiatives.

- Develop and implement strategies for customer/user retention through CRM channels, including email, push notifications, and SMS. Analyzing campaigns to optimize open rates, click- through rates, and conversions.

- Optimize our presence on search engines (Google), app stores (Apple, Google Play), and other relevant platforms such as Google my business and Meta search engines

- Implement SEO strategies, schema markup, and structured data to enhance our online visibility.

- Develop, implement, and optimize effective SEM campaigns across various platforms such as Google Ads, Bing Ads, and other search engines.

- Analyze user journeys and implement strategies to optimize conversion rates at different stages of the funnel, from awareness to conversion.

- Conduct A/B testing and experiments to identify high- impact growth opportunities, iterating quickly based on data- driven insights.

- Monitor and deliver key KPIs, including App Installs, Impressions, CTR from Meta search engines, DAU from App and Website, and Calls on Call Centre.

- Optimize and achieve target ROI across all growth segments.

- Analyze data to carve out meaningful insights.

- Collaborate with Product, Engineering, Analytics, and Creative teams to align growth strategies.

- Drive partnerships with 3rd- party affiliates to increase the top of the funnel.

- Demonstrate structured problem- solving skills and take ownership of growth initiatives.

- Manage and lead a high- performing team, fostering a collaborative and results- driven culture.

- Ensure that your daily actions and decisions align with our company's purpose.

Experience Range : 7 years+

Location : Gurgaon