OYO Rooms - Lead - Growth Marketing

Location Gurgaon Sector 69 (WFO).

OYO is a global platform that aims to empower entrepreneurs and small businesses with hotels and homes by providing full-stack technology products and services that aims to increase revenue and ease operations; bringing easy-to-book, affordable, and trusted accommodation to customers around the world.

OYO offers 40+ integrated products and solutions to patrons who operate over 157K hotels and homes storefronts in more than 35 countries & a global presence in Europe, INSEA, ME, LATAM, USA & UK.

Position Summary: As a Growth Marketing Lead, you will be responsible for driving the performance of various digital campaigns across different channels and platforms to increase traffic to our partner hotels/Vacation homes.

With a strong technical background and proven expertise in growth strategies, you will optimize our online presence, manage listings, and drive traffic to our website.

Key Responsibilities:

- Campaign Optimization and Analysis.

- Monitor and analyse the performance of digital campaigns, including paid search, UAC, display, CRM, Affiliates and other digital channels.

- Identify new opportunities for campaign improvement, targeting, and audience segmentation based on data insights.

- Implement A/B testing and other optimization techniques to enhance campaign performance and ROI.

- Monitor test results and recommend improvements based on data outcomes.

- Set up Conversion Tracking and attribution.

- Data Management and Reporting.

- Monitor website and paid channels conversion rates and recommend new ideas for improvement.

- Track and analyse campaign and channel level data to share insights for business growth.

- Develop regular reports and dashboards to communicate campaign performance to management and other stake holders.

Optimizing Listing Content:

- Analyze and enhance the content of our listings, ensuring they are up-to-date, attractive, and compelling to potential guests.

- Implement A/B testing and other optimization techniques to continually improve content performance.

Affiliates and Partnerships:

- Collaborate with the 3rd party affiliates and drive new partnerships to increase the top of the funnel traffic.

- It also includes local and offline partnerships to reach new segment of users.

SEO:

- Own the Organic Growth & SEO strategies and traffic goals and build the roadmap and processes to do so.

- Leverage technical expertise to implement SEO strategies, schema markup, and structured data to enhance our online presence.

- It includes aspects such as Backlinking, 404 error, Keywords and other aspects of SEO.

- Implement and maintain technical solutions to drive traffic, such as web performance optimizations such as page speed.

Qualifications:

- Minimum of 6 years of experience in growth marketing role.

- Strong analytical and data-driven mindset.

- Exceptional communication and project management skills.

- Team player with the ability to collaborate cross-functionally.

- Familiarity with the travel and hospitality industry is a plus.

- Experience in start-up is a plus.

- Prior team handling experience is mandatory.