OroPocket - Head - Sales & Marketing

Responsibilities :

- Growth hacking and running experiments across the growth stack including user acquisition, activation, retention, referral to conversion, and revenue

- Product Events/Product launch : Develop & execute mega product launches, strategies and execute high-intensity launches with massive capital being moved within minutes (our last launch had $807k staked in 30 minutes).

- Implement new methods and procedures for increasing sales, promoting brand awareness, encouraging customer loyalty, and expanding market territory

- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.

- Test and optimize marketing tactics for growth of OroPocket (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization.

- Optimizing channels in order to always improve the performance of the business.

- Understanding of digital marketing can run campaigns and more focused on on-boarding new users :

1. via growth hacks

2. On-boarding users via as many channels as possible

3. Prioritizing growth channels

Requirements :

- Minimum 3+ years' experience as growth hacker, preferably in Fin-Tech, Crypto or Blockchain.

- High-level customer service/sales experience - experience is a MUST

- Must be able to create a vision and organization that can scale rapidly with growing volume.

- Detailed understanding of digital marketing channels including Adwords, Facebook ads, SEO, social media, email marketing, affiliate marketing, and web analytics

- Experience in identifying the target audience and devising campaigns that engage, inform and motivate.

- Proven ability to develop brand and marketing strategies.

- Outstanding analytical and problem-solving skills.