OroPocket - Head - Marketing

Responsibilities :

- Should have an experience in directing marketing strategy, creating and positioning brands, determining the business direction and executing project plans

- Collaborate with the internal and external subject matter experts and thought leadership and digital marketing function to articulate and communicate value propositions through effective messaging and content

- Developing profitable & productive business relationships and building an extensive client base

- Generating new business and devising & executing business plans by leveraging comprehensive understanding of the dynamics of the industry

- Insightful experience in generating growth in sales and revenue through conceptualizing and implementing excellent marketing strategies for growth hacks

- Work closely with the sales organization and managers to successfully identify business opportunities, support tools, new marketing tactics, and implementation in a timely manner

- Lead media strategy and planning for all brand campaigns and work with brand owners to identify KPI & goals, design, execute and measure working closely with brand teams as well as media partners

- Conduct periodic competitor analysis and assess potential impact to the business. Refine service differentiation while taking into account competitive shifts in the market

- Leading communication, social media team, sales team and lead generation, overall handling marketing team of fintech platform

Requirement :

- 5+ years of marketing experience in a start-up environment or experience in building brands from scratch, preferable fintech background

- Proven experience as a leader in the development of brands for the long-term

- Deep knowledge of marketing methods and strategies; experience planning, developing and executing complex marketing programs

- Solid quantitative/analytical and budget management skills

- You keep your cool while managing multiple projects and deadlines simultaneously

- Excellent communication and interpersonal skills; strong ability to work collaboratively across business functions

- Willingness to continuously learn and grow and adapt to rapidly changing business landscape

- Excellent writing, communication, and presentation development and delivery skills

Benefits/Perks :

- Full-time remote work (work from home)

- Apart from fixed salary, every month you will receive gold benefits

- Quarterly appraisal and bonus

- Maternity and paternity leave benefits

- Health insurance Benefits

- Employee professional development - Each employee has 5% of their monthly remuneration, annually to spend on educational activities or material

- Flexible working hour